Campaign
Black Friday Marathon
Client
Beter Bed
Work
Concept, script, direction, production, cinematography, editing, color grading, sound design & mixing
Tags
Overview
With short-form content, we brought The Black Friday Marathon to life: Beter Bed’s campaign for the busiest month of the year, focused on maximum urgency and immediate action. To further strengthen team spirit, we also created a longer internal film. Because just like in a real marathon, everyone is expected to go all out in November — and they did. From warehouse staff to directors, everyone joined in with full commitment, a healthy dose of self-deprecation, and real sweat.
What
With a small crew and minimal gear, we filmed everything in a single day at and around the headquarters in Uden. From the reception, offices, canteen, warehouse and car park to the store and yes, even the toilets. No corner was left out.
The Marathon was divided into four stages: warm-up, starting gun, halfway point and final sprint. Each phase was deployed as a social media campaign at exactly the right moment and in the right format.