Big screen content & productvideos
Infiniti Q50, Q70 & Q80
Client
DVP Asia Eventmarketing
Work
Concept, design, 3D animation, motion graphics, video editing, color grading, music production, sound design, on-site production
Tags
Overview
Infiniti, Nissan’s luxury brand, presented itself at one of the world’s largest and most prestigious motor shows: the Mondial de l’Automobile in Paris. For a relatively small player, standing out among more than 50 brands is a challenge. Fortunately, we had a powerful tool at our disposal: a massive LED screen over 34 metres wide (10K resolution).
Impressive? Absolutely. But without strong content, it means very little.
We developed a complete content strategy inspired by the iconic grille of the Q80 Inspiration. This visual theme ran through all presentations, films and product videos. Alongside the creative development, we also handled on-site production, optimising content live for the mega screen.
For the product films of the Q70 and Q50 Eau Rouge, we combined existing footage, motion graphics, music and sound design, all aligned with the Pushing Boundaries theme. For the Q80 Inspiration film, we composed the music. The jealous glances from the Mercedes stand next door? Let’s just say we made an impression.