Commercial

Into the Future

In samenwerking met

Donka Design for De Schoenfabriek

Work

Concept, script, direction, cinematography, editing

Tags

  • Campaign
  • Commercial
  • Content
  • Featured

Overview

For Into the Future, a youth festival celebrating 75 years of freedom, we teamed up with Emma Wortelboer to create the promotional film. The project called for an approach that felt just as spontaneous and unconventional as the young people it was made for.

BTS Into the future jongerenfestival commercial

What

A day at Into the Future is a mix of celebration, debate and bonfires along the Waal. Emma takes the camera into her own hands and races through every part of the programme at full speed. The result reflects exactly that: not a polished commercial, but a raw and energetic film that makes you feel like you’re already there.

We shot everything in a single production day and handled the editing, post-production, sound design, subtitling and animation afterwards. We also cut a series of short social snippets from the main film, delivered in both square and vertical formats.

Credits

  • Presentation Emma Wortelboer
  • Concept Donka Design
  • Direction Joep Grootings
  • Camera Michiel Los
  • Production Eva Loeffen
  • Audio mix Rinus Aarts