Cooking Shows
Moving Diabetes
Client
MSD Netherlands – in collaboration with Happy & Healthy
Work
Direction, production, camera, make-up, styling, editing, design, colour grading, sound
Tags
Overview
After a type 2 diabetes diagnosis, adjusting your lifestyle is unavoidable. Alongside exercise, your diet plays a crucial role.
Belgian chef Sofie Dumont and Dutch dietitian Mary Stottelaar joined forces to create dishes for breakfast, lunch and as a snack. Cooking shows designed for doctors of type 2 diabetes patients, and their families.
What
The cooking shows are part of an extensive project around type 2 diabetes, for which we partnered with Happy & Healthy to produce various films for MSD Netherlands.
Over 1 million people in the Netherlands live with type 2 diabetes, with approximately 1,200 new patients diagnosed every week. A significant number of these patients face complications with a life-changing impact, for them, but also for their families. This sharp rise in patients is a serious concern. MSD Netherlands therefore created a platform to share knowledge and foster interaction. A digital platform, used by healthcare professionals across the Netherlands and Belgium.
The theme is explored from multiple angles. Doctors are informed on medication and treatment methods, diet and lifestyle, and the latest medical and technological developments.