Personalized sales film
Qmusic & De Persgroep Nederland
Client
Qmusic & De Persgroep Nederland
Work
Concept, direction, production, cinematography, casting, make-up, styling, design, animation, colour grading, sound design
Tags
Overview
Instant access to more than 10 million multimedia touchpoints every day. For advertisers, those are impressive numbers. Together, De Persgroep Nederland and Qmusic wanted to demonstrate the strength of their combined reach and show how their propositions complement each other to create real value for advertisers.
What
How do you communicate that to prospective clients? We created more than 40 personalised films, each tailored to a specific prospect, designed to kick off sales conversations on the right note.
Seen through the eyes of the marketer sitting down for the meeting, we follow a morning routine and the bike ride to the appointment. Along the way, De Persgroep Nederland and Qmusic show that they understand their clients, and that every campaign deserves time, attention and a tailored approach. The personal fit and added value are highlighted through a direct, energetic style that mirrors the way both brands work with their clients. The conversation can begin: Let’s talk!
Sharp looking POV, thanks to VanMoof and Coef.