Content that reaches, moves and builds loyalty.

We take pride in creating meaningful content that builds patient awareness and education, and empowers HCPs with the insights that elevate the quality of healthcare. But our expertise doesn’t stop there.

Driven by the need for a tool that fulfilled our vision, we developed our own platform called SHOJU that allows us to easily create high-quality E-CMEs with interactive video and livestreams.

This combination powers our collaborations with clients such as MSD Netherlands, where we integrated SHOJU with MSD Academy and created all related content.

Creative Content

We are renowned for bringing genuine, emotional stories to life. A spark of humanity in a world that can feel cold, clinical, and distant. Our content is built to last, creating meaningful impact and engagement over time.

As a full-service creative content agency, we handle the complete process in-house. From concept development, scripting, storyboarding and pre-production through to film and photo shoots, livestreams, post-production, interactive video elements, quizzes and assessments, as well as hosting and distribution. We can assist with the full scope or focus on specific stages, tailored to your needs.

1. Formats

Podcasts & Vodcasts
We produce a podcast series available on all major platforms, with minimal preparation and recording time, in the consultation room or at the doctor’s home. Vodcast productions involve more setup, but follow the same streamlined approach.

Presentations
Compact interdisciplinary training sessions featuring recorded presentations and discussions based on case studies, offered by account managers in hospitals — for example, during lunch sessions.

Brandfilms
Storytelling with actors.

Documentaries
Documentary with interviews, created to showcase heritage.

Patient Information Leaflets
A short instructional video based on a medicine’s patient information leaflet, delivered on an interactive landing page for easy step-by-step navigation.

Employer branding videos
A recruitment video in which we follow several colleagues, supported by short social edits and portrait photography.

2. Personalized videos

We can automatically generate and render individual videos with custom content for each viewer.

3. Multi channel approach

We turn every story into an experience that feels consistent, wherever it’s seen. From quick, scroll-stopping social clips like teasers, snippets and behind-the-scenes content, to deep-dive documentaries, brand films, podcasts, webinars, and e-learnings. Even a thumbnail, flyer, brochure and powerpoint plays its part. All crafted to connect, amplify reach, and leave a lasting impression.

4. Artificial intelligence

We track AI developments closely, apply tools critically, and always bear privacy and copyright in mind. Great input and creative direction equals great output. Generative AI without realistic reference can quickly look artificial or hallucinant, making convincing storytelling challenging. We don’t rush into complex tools. First we shape high-quality input: real speakers, real locations, real textures. Only then do we bring in advanced AI. For now, that is. We use AI in:

- - Retouching images; extending and improving (digital) sets
  - Enhancing and mixing audio recordings
  - Transcribing speech, translating, and timing subtitles with in-house language engine
  - Compositing: digitally removing or adding objects to (moving) images
  - Supporting the creation of stylesheets and visual concepts
  - Dubbing speakers for translation purposes:

Original

AI translated

How we work

High Production Values
Our experience with large-scale productions shapes everything we do, and even the smallest projects benefit from it. Whatever the budget, high quality is always our standard.

Full service support
We handle everything and take as much off your hands as possible. Every idea is planned and executed smoothly. We love thorough preparation and stress-free processes.

Compact team, big impact
As a compact team, we work without unnecessary layers. You always get a quick response and direct contact. We think along with you and adapt fast when things change.

Making the most of every moment
We take care of all related materials, from promotional teasers and flyers to post-project analysis. From the very start, we consider how the work will be used, across multiple countries, cultures, and languages. We provide multichannel solutions where no detail is overlooked. Smart processes, supported by AI, help us stay efficient. We are fans of reusing quality content, which is why our archive is always organized and accessible.