Patient personas
A Skin Without Psoriasis
Client
Happy & Healthy
Work
Creative direction, production, camera, photography, casting, editing, color grading, sound
Tags
Overview
Going to the sauna, playing football at a club, or taking your grandchild to the pool. For patients with psoriasis, literally showing their skin is often unthinkable. The skin condition not only causes physical symptoms such as pain, itching, or flaking, but also often leads to reduced self-confidence and avoiding social contact.
What
There is a new treatment that can make a significant difference in the lives of people with psoriasis. To raise awareness among treating physicians, we created four personas. The scripts for these personas are based on conversations with real patients. Personal stories with recognizable situations, helping doctors better understand their patients.
The personas were brought to life through film and photography, accompanied by interviews. We depict a dream scenario and ask what it would mean for them to have a skin free of psoriasis.