Creative Content

Behind the scenes opname van de brandfilm ‘Samen sterker tegen kanker’ voor MSD, trapscène
BTS M line Green motion
Presentatie-opname in studio met greenscreen voor online platform
Behind the scenes brandfilm VanBinnen – schommelscène
Behind the scenes Cornelissen Groep kerstboodschap – bushalte
BTS Van Wijnen brandfilm – cameraman filmt transformatieproject vanaf het dak
Behind the scenes Short Seminars 'Lunch & Learn' – voorbereiding met zorgprofessionals over immuuntherapie

Strategy, concept, creation & production of

  • Film / video (long & short-form)
  • Animation 2D / 3D
  • Photography
  • Graphic & PPT design
  • AI Generated
  • Podcasts
  • E-CMEs & Livestreams

MER regional benefits

We are renowned for bringing genuine, emotional stories to life. A spark of humanity in a world that can feel cold, clinical, and distant. Our content is built to last, creating meaningful impact and engagement over time.

If local production companies are preferred for the recordings, we can seamlessly support the process. From concept development, scripting and storyboarding to shoot planning, post-production, creating interactive elements, adding quizzes and assessments and distribution. We can assist with the full scope or focus on specific stages, tailored to your needs.


1. Creative concepts for pharma

We offer a range of proven formats that can be tailored to the MER region, addressing timely and relevant topics such as:

  • Patient empowerment
    Shared decision-making, mental well-being, work and income, sexuality, physical activity, healthy nutrition, and more.
    Check our ready to produce MSD early stage lung animation concept.
  • Communication skills
    How can HCPs engage effectively with patients and their families, deliver difficult news with empathy, or navigate intercultural communication?

  • Interdisciplinary collaboration, new treatments & studies
    Compact interdisciplinary training sessions featuring recorded presentations and discussions based on case studies, offered by account managers in hospitals — for example, during lunch sessions.

2. Personalized videos

We can automatically generate and render individual videos with custom content for each viewer.

 


3. Multi channel approach

We turn every story into an experience that feels consistent, wherever it’s seen. From quick, scroll-stopping social clips like teasers, snippets and behind-the-scenes content, to deep-dive documentaries, brand films, podcasts, webinars, and e-learnings. Even a thumbnail, flyer, brochure and powerpoint plays its part. All crafted to connect, amplify reach, and leave a lasting impression.


4. Artificial intelligence

We track AI developments closely, apply tools critically, and always bear privacy and copyright in mind. Great input and creative direction equals great output. Generative AI without realistic reference can quickly look artificial or hallucinant, making convincing storytelling challenging. We don’t rush into complex tools. First we shape high-quality input: real speakers, real locations, real textures. Only then do we bring in advanced AI. For now, that is.

We use AI in:

  • Retouching images; extending and improving (digital) sets
  • Enhancing and mixing audio recordings
  • Transcribing speech, translating, and timing subtitles with in-house language engine
  • Compositing: digitally removing or adding objects to (moving) images
  • Supporting the creation of stylesheets and visual concepts
  • Dubbing speakers for translation purposes:

Original

AI translated

Content built to last

Sustainable and Future-Proof
We create timeless content built to last, crafted to stay relevant and ready to repurpose for at least five years, whether in its original form or refreshed for new contexts. Our focus: creating impact that endures.

High Production Values
Our experience with large-scale productions shapes everything we do, and even the smallest projects benefit from it. Whatever the budget, high quality is always our standard.

Multichannel Impact
We turn every story into an experience that feels consistent, wherever it’s seen. From quick, scroll-stopping social clips like teasers, snippets and behind-the-scenes content, to deep-dive documentaries, brand films, podcasts, webinars, and e-learnings. Even a thumbnail, brochure, powerpoint and flyer plays its part. All crafted to connect, amplify reach, and leave a lasting impression.

Full-Service, Stress-Free
We take care of everything: casting, locations, catering, make-up, and buy-outs. From idea to storyboard, shot list and call sheet, we guide you every step of the way. With high expectations, tight planning, and smooth execution, without surprises.

Compact Team, Big Impact
We work as a close-knit team without unnecessary layers. That means direct contact, fast decisions, and a personal, flexible approach.
Our smart, AI-supported workflows keep us efficient and scalable, even when producing content across multiple languages and markets.

More projects:

Keytruda Brand film - Stronger together (branded and unbranded)

40 years of AIDS Documentary

Re-design of the Powerpoint slides from the HCP

Recording of a presentation with an HCP in the hospital.
Minimal space needed, fits brandguide.

Expert table talk with host and presentations

MSD logo animation

Statements on socials that spark discussion.

MSD Netherlands
Animation with lots of self-recorded footage and photo’s from colleagues for the Steglatro Launch challenge submission

Organon
Instructional video based on patient instruction leaflet, including packshot photography of the medication
Please do not share outside the organization

Work out series for patients with rheumatism in Dutch and English

Heritage movie - AI generated film made out of old photographs and voice clone of deceased founder

Flyer
Graphic design and photography of an E-CME.

Flyer
Graphic design and photography for a series of short seminars.


Get to know more about:

E-CME SOFTWARE

LIVESTREAM SOFTWARE


 

View our team members
Joep Grootings, founder and creative director
Joost Klapmuts, photographer, filmmaker and livestream expert
Stef van Wijk, director of photography
Pleun Driessen, content strategist and project manager
Anne Coenen, graphic, digital and interaction designer
Sjoerd Zaalberg van Zeist, software developer and hosting specialist

 

JOEP GROOTINGS
Founder | Owner | Creative Director
+31 655 348 608
joep@great-things.nl

EVA LOEFFEN
Account Director
+31 653 589 086
eva@great-things.nl

GREAT THINGS B.V.
Gruitberg 22 | 6511 KV
Nijmegen | The Netherlands
+31 248 455 316